29729 - SEO Specialist POST NUMBER: 429206
Duration: 12 Months Contract, renewable
Work Environment: Hybrid, 2-3 days working in Mississauga
Hours: 37.5 Hours per week
About the Role:
We are seeking a skilled and detail-oriented SEO Specialist to join our dynamic digital marketing team. As a SEO Specialist, you will play a crucial role in driving organic traffic to our specific categories and improving our overall online visibility. You will be responsible for implementing and managing SEO strategies that align with our business objectives and enhance our brand's digital presence.
Responsibilities:
• Conduct in-depth keyword research to identify high-impact keywords for assigned product categories. Utilize keyword research tools to identify opportunities for content expansion and optimization in both languages.
• Ensure consistent use of keywords throughout product pages and category pages. Optimize metadata to improve search engine rankings for both languages.
• Work closely with digital experience, marketing, and e-commerce teams to drive effective Bilingual SEO and content strategies that meet business objectives.
• Identify and resolve technical SEO issues, such as broken links, canonical issues, duplicate content, and indexing errors. Optimize internal linking to improve website navigation and SEO.
• Create and enforce SEO content standards and guidelines to ensure consistency in product information, meta descriptions, and on-page optimization.
• Knowledge of ranking factors and search engine algorithms. Stay current on SEO trends, algorithm updates, analyze competitors, and best practices in digital marketing, applying relevant insights to improve client’s online presence.
• Track and analyze key SEO metrics, including organic traffic, keyword rankings, and CTRs. Identify trends and areas for improvement. Generate regular reports on SEO performance and provide actionable insights. Utilize analytics tools to identify opportunities for improvement and optimize strategies.
Qualifications:
• 3 years of experience in SEO, preferably in an e-commerce setting.
• Strong understanding of SEO principles, including on-page and basic technical SEO.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, BrightEdge, Botify, or similar tools.
• Excellent analytical skills to interpret data and make data-driven decisions.
• Strong written and verbal communication skills in both English and French to collaborate effectively with cross-functional teams.
• A passion for digital marketing and a desire to stay updated on industry trends.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.