Marketing Manager POST NUMBER: 430049
Location: Columbus, OH – 3 days In-Office, 2 days WFH
Department: Marketing
Reports To: Director of Marketing
Position Type: Full-Time, Permanent
About Us:
Vaco’s currently working with an innovative and growing company committed to delivering exceptional products and services to their customers. As they expand, they’re building out their marketing department from the ground up, and are looking for a talented, hands-on Marketing Manager to help shape and lead this exciting journey. This is an ideal opportunity for a dynamic marketer with a passion for strategy, digital marketing, and team leadership, looking to make a significant impact in a fast-paced environment.
Position Overview:
As their Marketing Manager, you will play a crucial role in building and executing the marketing strategy that will drive brand growth and awareness. You’ll work closely with the Director of Marketing to implement both long-term and short-term marketing initiatives, lead the development of new campaigns, and manage the day-to-day marketing activities. In this role, you’ll have a hands-on opportunity to oversee a variety of marketing channels, with a particular emphasis on digital marketing, while also building and leading a team to deliver on ambitious goals.
Key Responsibilities:
- Develop and Execute Marketing Strategy: Work with senior leadership to create and execute a comprehensive marketing strategy that aligns with the company’s business goals. Drive both digital and traditional marketing campaigns from concept through execution and analysis.
- Team Leadership and Development: Build, lead, and mentor a high-performing marketing team. Foster a collaborative environment and ensure that each team member’s skills are developed and leveraged effectively.
- Digital Marketing: Lead and execute digital marketing initiatives across all platforms, including social media, email marketing, SEO, SEM, content marketing, and digital advertising. Analyze performance data to optimize campaigns and improve ROI.
- Brand Development and Management: Oversee the development and execution of the brand strategy, ensuring consistent messaging, visual identity, and tone across all marketing materials and channels.
- Campaign Management: Design, implement, and track marketing campaigns to ensure the achievement of KPIs. This includes lead generation, customer acquisition, retention efforts, and more.
- Market Research and Insights: Conduct market research to identify new opportunities, customer needs, and competitor trends. Provide actionable insights to the team and leadership to refine strategies.
- Collaboration: Work cross-functionally with sales, product, and customer success teams to ensure marketing efforts align with broader company goals and customer needs.
- Budget Management: Manage and optimize the marketing budget. Allocate resources across various channels to maximize impact and efficiency.
- Analytics and Reporting: Track and report on the performance of marketing initiatives. Use data-driven insights to iterate on campaigns and demonstrate the ROI of marketing activities.
- Experience: 5 years of experience in marketing, with ideally 2 years in a leadership role. Strong background in digital marketing, including SEO, SEM, email marketing, social media, content marketing, and web analytics.
- Leadership: Proven experience managing and mentoring a team. Ability to inspire and motivate others while managing performance and driving results.
- Strategic Thinking: Strong ability to develop and execute marketing strategies that align with business objectives. Comfortable working with senior leadership to shape the overall direction of the company’s marketing efforts.
- Digital Marketing Expertise: Deep understanding of digital marketing tools, platforms, and techniques. Proficient with Google Analytics, Google Ads, social media platforms, and marketing automation tools (e.g., HubSpot, Marketo).
- Analytical Skills: Strong data analysis skills, with the ability to turn insights into actionable strategies. Experience with A/B testing, conversion rate optimization, and other performance metrics.
- Communication Skills: Exceptional written and verbal communication skills, with the ability to create compelling marketing materials and effectively present ideas to internal and external stakeholders.
- Adaptability: A hands-on, flexible approach, with the ability to thrive in a fast-paced, evolving environment.
- Experience in building and scaling a marketing department from scratch.
- Experience with B2B/B2C marketing depending on the company’s focus.
- Familiarity with marketing software and CRM tools such as Salesforce, HubSpot, or similar platforms.
- Impact: As part of a growing team, you’ll have a direct impact on shaping the marketing strategy and the future success of the company.
- Growth Opportunities: This is a unique opportunity to help build and lead a marketing department from the ground up, with opportunities for career advancement.
- Culture: We value collaboration, creativity, and growth. You’ll be working with a passionate team in a dynamic, fast-paced environment.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.