Developer, Salesforce Marketing Cloud POST NUMBER: 446577
Location: Hybrid (On-site Monday–Wednesday; Remote Thursday–Friday)
Type: Full-Time
Department: Marketing / Digital Communications
Job Summary
We are seeking an experienced and detail-oriented Email Marketing Specialist to join our dynamic marketing team. This hybrid position plays a critical role in planning, executing, and optimizing email marketing campaigns to drive engagement and deliver business results. The ideal candidate will have hands-on experience in Salesforce Marketing Cloud or similar platforms, strong HTML/CSS skills for email development, and a strategic, analytical mindset to improve performance through testing and innovation.
Education & Training
-
Bachelor’s degree in Marketing, Communications, or a related field is preferred.
-
Relevant experience may be accepted in lieu of a degree.
-
Some on-the-job training provided.
Key Responsibilities
-
Plan, execute, and optimize end-to-end email marketing campaigns. (45%)
-
Align with the broader digital marketing team and stakeholders to build and maintain an email calendar. (15%)
-
Proactively analyze and test campaigns for performance improvements; share insights and recommendations. (15%)
-
Collaborate with the technical email team to enhance technical capabilities, streamline workflows, and drive innovation. (15%)
-
Create and deliver presentations on campaign performance, learnings, and key wins to leadership and cross-functional teams. (10%)
Required Knowledge & Skills
-
Hands-on experience in email marketing platforms; Salesforce Marketing Cloud preferred.
-
Solid understanding of HTML and CSS for email development.
-
Familiarity with mobile-first and responsive email design.
-
Working knowledge of email testing and optimization techniques.
-
Ability to troubleshoot email rendering issues across platforms.
-
Strong attention to detail and commitment to quality.
-
Experience with project management tools, preferably Jira.
-
Ability to manage multiple priorities, work independently, and meet deadlines.
-
Strong communication skills and the ability to collaborate across teams and functions.
-
Strategic and analytical mindset focused on business outcomes.
Preferred Technical Skills
-
Experience with email platforms like Responsys, Silverpop, MessageGears, SendGrid.
-
Familiarity with Litmus, Movable Ink, SparkPost or similar email QA and personalization tools.
-
Proficiency in AmpScript or similar personalization scripting language.
-
Knowledge of Google Analytics, Google Tag Manager, Adobe Analytics preferred.
-
Basic understanding of SQL is a plus.
-
Salesforce certifications are a plus but not required.
-
Understanding of email compliance laws (CAN-SPAM, GDPR, etc.).
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.