Social Media Content Strategist POST NUMBER: 458110
Title: Social Media Strategist
Contract from October -January potential to extend
Payrate: $40hr -$50/hr (depending on experience)
Starting ASAP!
Location: Manhattan, NYC
Hybrid Monday, Tuesday and Wednesday (Onsite) Thursday and Friday from Home
10% Travel
***Must have experience in music, live events, entertainment or a similar industry
We're looking for a Social Media Content Strategist who is equal parts creative thinker, storyteller, and digital strategist. This role is ideal for someone who can translate brand identity into compelling social content, build community through authentic engagement, and drive growth through platform-native strategies.
You’ll lead the development and execution of social content across multiple channels, manage daily engagement, and collaborate closely with marketing, creative, and partnerships teams to bring the brand’s voice to life online.
Key Responsibilities
Content Strategy & Creation
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Develop and implement social media strategies tailored to each platform (Instagram, TikTok, LinkedIn, YouTube, X, Instagram etc.).
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Write and create engaging, on-brand content including captions, reels, stories, graphics, and short-form video.
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Own the editorial calendar to ensure timely, consistent, and relevant storytelling.
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Collaborate cross-functionally to support product launches, brand campaigns, partnerships, and events.
Community Management
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Serve as the day-to-day voice of the brand across social media channels.
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Actively engage with the online community — responding to comments, DMs, mentions, and UGC.
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Foster meaningful relationships with followers and brand advocates to grow loyalty and engagement.
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Monitor trends, conversations, and sentiment to inform content and engagement tactics.
Analytics & Optimization
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Track and analyze performance metrics to evaluate content effectiveness and community health.
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Use insights to optimize content, posting times, and engagement strategy.
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Stay ahead of platform updates, social trends, and emerging best practices.
What You Bring
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3–5 years of experience in social media, content strategy, or digital marketing.
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Strong copywriting and visual storytelling skills with an eye for what works on each platform.
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Experience creating native content for Instagram, TikTok, and other key channels.
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Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
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A deep understanding of internet culture, memes, creators, and community dynamics.
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Highly organized with the ability to manage multiple priorities in a fast-paced environment.
Nice to Have
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Experience working with lifestyle, entertainment, or cultural brands.
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Background in influencer marketing or creator partnerships.
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Familiarity with social listening or analytics tools (e.g., Sprout, Later, Dash Hudson, etc.).
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Portfolio or examples of past social media work and campaigns.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
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Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.